SEO for Lawyers: Using Heatmaps to Improve UX and Rankings: Revision history

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15 January 2026

  • curprev 18:2718:27, 15 January 2026Teigetbilk talk contribs 20,286 bytes +20,286 Created page with "<html><p> Most law firms still treat their websites like online brochures. They polish practice pages and publish a few blog posts, then wonder why conversions stall and rankings plateau. The missing layer is interaction data, specifically where people click, scroll, hesitate, and give up. Heatmaps turn that invisible behavior into something you can see and fix. For firms serious about lawyer SEO, heatmaps bridge the gap between technical optimization and the human exper..."