Organic social networking

What are a digital pr? Team

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Different 

The performance of the ecosystem of content promotion The content of promotion of content begins to grow. Now it is often written by marketers and communication workers of all lanes. Damn, we even created a whole publication dedicated to this issue. With the buzzing of bubbles and the appearance of posts, it is clear that there is still a large amount of confusion in the channels of promotion of plots and tools used for effective pressing confusion, the vein diagram determines below where the tool lies in the ecosystem of promotion of scenarios, even on what (s) it affects the (s) . Many tools can influence a number of channels - any of which is determined below. It happens. 

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As shown above, there are a hundred various tools, which make up an ecosystem for the nomination of content. Many of us are strikingly different from one another. Still, something that connects these games is those that the ability to help promote the brand content on their own, paid or earned media channels. The lion's share of tools can affect steamed or more channel. Let's look deeper at the channels also the means that act on them. 

1. Content covering 

This part of the vein diagram includes pairs of similar ones - but of different tools of tools, which allow brands to make money for insurance in the press. The first set has: 

- Haro - seek or shout - flacklist - muck rack - matchpoint - reporter connection 

These tools are preferably described as classified advertising for the media. Journalists can download messages for negotiations with us in objects in almost every area. Requests that experts are selected from the brand industry lead to an interview. This should be an exchange. If it is sufficiently good, give preference to the model, you can quote the brand content. Quotes like it become a direct road to everything that thousands of steps-and virtual converia in a short time. 

The second set of tool covering tools is similar to the statement, how they make it possible to Organic social media promotion earn carriers, however, that they write it somewhat differently. For example, gorkana has a solid media audience that allows its visitors to organize and aim at journalists. He also includes reports of monitoring in social networks and analytics. This is able to include journalists, as well as have popular people through social networks and bloggers. In addition, it has a toolkit that can help seo professionals in building links. 

2. The distribution of content 

A set of tools identified for the distribution of content below is traditionally combined with native advertising. Most often, they expand the capabilities of publishers with the ability to “recommend” the related materials on the construction site or outside the house - for military visitors and do this with an unobtrusive way. Care tips can use branded content in front of millions of eyes for a reduced period. - Inmobi - mylikes - zemanta - nativo - yahoo stream ads - disqus - nrete - pubxchange 

in addition, tools such as marketwireed, business wire and prweb were usually used as the press distribution tools online. Although these tools spread the content differently than the native tools described above, both brigades are the solutions of paid media. Several advertising networks at the same time. He uses the power of facebook exchange, microsoft advertising, doubleclick ad exchange and appnexus. 

3. Content broadcasting 

This is the least presented section of the three main areas of content promotion. This is even the least optimal for most of the brands, which also does not face large or significant social followers. Moreover, facebook slowly turns off spigot to cover the organic brand. Other social platforms are most likely not far behind. Therefore, the brands should be afraid to rely only on the broadcasting of content. It can be in this category, but also as indicated earlier - they were intentionally not included in the ecosystem, because adoption is mature. 

4. Video coating and publication 

Cision and vocus are very similar tools.Both doctors are firstly in content marketing and a zone in various social networks and are necessary for marketers, as well as for pr specialists. The cuckoo, described on the “content” page, created a network of identical functions, but there is no connection with some native advertising networks. Steps, then, in order to ensure great value for marketing professionals and communications of all varieties and various methods. 

5. Covering content, popularity and broadcasting 

One tool in an ecosystem on the maintenance of content is aimed at the influence of three main channels without exception - belonging, paid and paid and earned media. Drawn steps as a browser for the selection of trusted earned magazines about brands, products and services. Resources are full in trend. And he measures the influence that the content has on the buyers in the present time, using a simple pop -up window. 

6. Covering films and broadcasting 

Users viralheat, meltwater and buzzsumo are able to identify influential people and films 18+ on optimal issues within the framework. Without exception, all decisions provide the opportunity to translate the influential content produced by others, and anger in life in the press. As viral, completely smooth, they offer corporate ideas for visual -listening, mind and reporting. 

7. The popularity and broadcasting of content 

Generally speaking, any social net, which provides some paid native advance, is in this category. Brands can translate their material on entertaining channels and expand their coverage using a paid distribution. This is like its own social network, which integrates with the most famous vk and fb. In addition, he supports his network of circulation of the press release for the simple spread of content. Directly into the tool is built as people on social broadcasting, completely distribute videos on native paid channels, such as facebook, twitter, linkedin, taboola, outbrain and google. Look at a certain confusion, which is all besides: there is in the growing area of promotion of content. The adoption of content, including your imil and state ineta, has been well -established and has been for a sufficiently long time. However, buy instagram followers with instant delivery the native distribution and lighting of content through relationships with the media only begin to catch up with the lost one. After all, many brands believe that their contents -marketing are ineffective, we will wait for the rest of the channels to catch up soon, before the companies begin to doubt stal. The 1st and lonely worldwide website devoted to the promotion of content, news and understanding is recognized as the current vice president for marketing for access. At the same time, he is a former adjunct -proofessor of internet marketing during the years of studying business kelly university of indiana and the current adjunct -instructor in content -marketing in the business school of the university of ruters. Chad is a member of advisory recommendations on native advertising platforms, drawn up and adhive. Recognized as the 20 best influence of cmo, ced is the author of "51 something that your mother taught customers regarding incoming marketing." What becomes a powerful participant in the industry media, including huffington post, social media today and guardian. - What is the content strategy template?